About Two Twelve Advisors
One degree of
difference.
Water boils at 212°, not 211°. That one degree is what separates effort from momentum, hot water from steam, busy from profitable.
It's also the gap many landscape businesses are trying to close. We help them close it.
Who We Are
Family-operated. Industry-tested. Built so you don't need us forever.
Two Twelve Advisors is a consulting firm run by the Arnold family: Julia, David, and Andrea. We work with landscape companies across the country doing $3M to $40M+ in annual revenue, helping them install the financial clarity, operational structure, and accountability that turn a hardworking business into a profitable one.
We work as the partner in the room. The people you call when implementation gets hard, when the numbers don't add up, or when your team has stopped following through on the things you keep saying twice. We sit beside you for the work, then leave you with systems your team can run without us.
The Story Behind the Firm
How we got here.
A landscape business deserves a partner who has actually run one.
2001
David starts a landscape company
In 2001, David Arnold started a landscape company in Washington State. He spent the next two decades doing what every owner does: managing teams, watching cash flow, building systems, scaling operations, and learning (sometimes the hard way) what actually makes a business run.
2017
First to implement Aspire
When Aspire software entered the industry, David was one of the first to implement it inside his own company. He quickly became the person other owners called when their implementations got stuck. He'd already lived through the same questions they were trying to answer.
2019
Two Twelve Advisors is founded
After nearly twenty years in the field, he sold the company and started something new. Two Twelve Advisors was built around a simple idea: a landscape business deserves a partner who has actually run one.
2021
Julia starts her own landscape company
In 2021, Julia Arnold started and ran her own landscape business. She didn't just grow up hearing about the industry at the dinner table — she went and lived it. That firsthand experience with the day-to-day pressures, decisions, and wear of running a landscape company is what she now brings directly to 212 clients.
Today
A family-operated firm with a standard
The firm grew into what it is today. A family-operated team with Julia and Andrea in central roles, focused on something that's still uncommon in the consulting world: implementing real systems alongside the advice, and making sure real teams actually use them on a Tuesday morning.
Meet the Arnolds
A family. A team. A standard.
Three real people, available through a real support portal.
Julia Arnold
Consultant & Director of Client Success
I grew up in this industry. Most of what I know about running a landscape business, I absorbed at the dinner table. Most of what I know about the wear and tear of running one, I learned firsthand when I went and ran my own.
At 212, I lead the operational side of client engagements: end-of-month financial processes, Aspire reporting, system management. I also lead our marketing and content. The long arc: I'm being trained to lead this firm. We're building it that way on purpose.
David Arnold
Founder & Principal Consultant
I spent twenty years owning a landscape company before I started 212. I made every mistake you can make. I figured out which ones cost the most. And somewhere along the way, I got obsessed with the numbers.
At 212, I lead client engagements, sales conversations, and most of the financial and operational consulting work. I'm direct. I'll tell you what I think. And I'll ask you to do the work, because everything I'm asking of your team I'm already asking of myself.
Andrea Arnold
Operations & Client Support
My work happens mostly behind the scenes. I run our support portal, manage the recap emails after kickoff calls, and handle the list builds, dashboards, and Web Report Designer work in Aspire that keep our clients' systems doing what they should be doing.
Behind the scenes is where things either hold together or quietly fall apart, and I've made it my job to make sure ours hold together.
What it's actually like
What it's like to work with us.
Family-operated
Three real people, available through a real support portal, with a 1-4 hour response window during business hours and personal cell numbers for the moments that can't wait.
Remote-first
We work fully remote, which lets us serve clients across the country without passing travel costs along in higher fees. When a project calls for an in-person intensive, we get on a plane.
Deliverable-priced
We price by deliverables: meetings, reports, dashboards, SOPs. The reason is honesty. We'll show up, do the work, and tell you the truth. The rest is the partnership.
Ready for the next degree?
If you're a landscape company doing $3M+ in annual revenue and you're ready to do the work, we'd like to meet you. The first conversation is a 30-minute call to see if we're a fit.
Helping landscape companies install the financial clarity, operational structure, and accountability that turn a hardworking business into a profitable one.
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