Landscape Business Consulting
Estimate with confidence.
Price with intent.
The numbers that drive every job, rebuilt so your team produces estimates that are faster, more consistent, and more profitable.
Estimating is where every margin problem in your business shows up first. We rebuild the structure underneath your estimates so your pricing logic is defensible, your team works from the same playbook, and the numbers tell you the truth before the job hits production.
Why This Matters
If your estimates are wrong, everything else is downstream.
Estimating is the most consequential decision your team makes every day, and the place where many landscape businesses are operating on guesswork. The senior estimator prices one way. The newer estimator prices another. Production rates haven't been reviewed since the company was half its current size. Overhead recovery is an idea, not a math problem with an answer.
The result shows up everywhere else. Margin variance from job to job that nobody can explain. Bid-to-win ratios that fluctuate with no clear cause. Crews finishing work in two-thirds the budgeted hours on some jobs and twice the hours on others. End-of-month surprises that turn into end-of-year stress.
You can't manage a business off numbers you don't trust. We fix the numbers first.
Our Approach
We rebuild your estimating system from the math up.
Estimating sits at the intersection of finance, production, and sales. We audit what you're doing today, find the gaps between intent and execution, and install a structure that holds.
Estimating audit
We start by looking at how your team estimates today. Sample bids across services and divisions. The logic behind your line items. How production rates were set, and when they were last validated.
Estimating playbook
A pricing structure is only as good as how consistently it gets used. We document the playbook and train your estimating team on the logic.
Production rate validation
We start by looking at how your team estimates today. Sample bids across services and divisions. The logic behind your line items. How production rates were set, and when they were last validated.
Bid review rhythm
We help you install a bid review process that catches errors before they become contracts and turns estimating into a discipline instead of a personal art form.
Pricing structure and markup logic
Labor burden, overhead recovery, target gross margin by service line — the math that makes your pricing defensible to a customer and profitable to your business.
Aspire setup (if applicable)
Configuration guidance for clients using Aspire to make sure estimating decisions flow correctly into production and job costing.
What You'll Walk Away With
Tangible outputs your team can use on day one.
Every engagement is custom, but here's what most Post-Implementation System Review engagements produce.
Estimating audit report — A documented review of your current estimating practices, highlighting gaps, inconsistencies, and the highest-leverage fixes.
Validated production rates — Updated labor rates for the services you bid most often, tested against your actual crew performance.
Pricing structure framework — A clear, defensible logic for labor burden, overhead recovery, and margin targets by service line.
Estimating playbook — A documented set of standards your team estimates against, so newer estimators ramp faster.
Bid review process — A weekly or bi-weekly cadence for catching errors and refining the team's collective judgment.
Service-line margin targets — Specific, defensible gross margin goals by division and service, with the math that supports them.
Self-Check
Best for, and not for.
An honest look at who this engagement is designed for.
Best For
- Companies whose margins vary widely between jobs without a clear explanation
- Teams with multiple estimators producing inconsistent bids on similar work
- Owners who can't confidently answer 'what's our true gross margin by division?'
- Businesses planning to grow estimating capacity and wanting to install the structure before scaling
Not a Fit
- Companies looking for someone to do their estimating for them rather than build the system
- Owners unwilling to revisit production rates or pricing logic that have been in place for years
- Teams without a designated estimator or estimating lead to anchor the work
- Businesses too early-stage to have meaningful historical job data to draw from
A Client Story
Stories from our consulting engagements are on their way.
"Having David and Julia in our quarterly reviews has changed how our leadership team thinks. The conversations are different."
Client story coming soon
3+
Years — average advisory client tenure
Works Well With
Where this fits in the bigger picture.
Estimating & Pricing rarely stands alone.
Estimating & Pricing
Estimating sets the target. Job costing tells you whether you hit it. The two work together as a feedback loop.
Production & Work Ticket Workflows
Tight production workflows produce the cost data the costing system depends on.
Ongoing Advisory & Coaching
The discipline of weekly margin review is built once and reinforced every week inside the advisory relationship.
Let's see if we're the right team for this work.
Bring your sample bids, your margin questions, and whatever's making you suspect the numbers aren't telling you the truth. We'll tell you honestly whether Estimating & Pricing is what you need.
Two Twelve Advisors
Helping landscape companies install the financial clarity, operational structure, and accountability that turn a hardworking business into a profitable one.
Consulting Services
© 2026 Two Twelve Advisors. All rights reserved.